4 Tips to Growing your Community on Social Media

Why is a strong brand community important?

With social media, 24/7 customer service chat bots, same day pickup & deliveries, it’s safe to say that we are easily adapted to the technological advances of today’s shopping experience and we have fully embraced convenience, expediency, and instantaneous satisfaction as the new normal.

In today’s digital world, it’s not enough for brands to offer a just killer product or service. Today’s brands need to motivate, inspire, and guide consumers to feel connected. Brands need to keep up with consumers since they are constantly seeking innovative products or services from brands with a story that they can relate to themselves. Consumers are also looking for companies that offer a greater purpose and mission, including social and environmental causes. 30% of Gen Z consumers made purchase decisions based on a brands’ social and political beliefs in 2022, according to Euromonitor’s Voice of the Consumer: Lifestyles Survey.

Brands such as Nike continues to step up its game with new technology innovations, constantly re-imagining the digital customer experience. The athletic shoe brand has emerged as a tech forward brand and has established a strong community organized around its athletic lifestyle, activities, and ethos. This has a direct relationship to an increase in customer loyalty, meaningful customer relationships, and brand awareness.

How can you win over today’s digitally connected consumers?

For starters, social media. Instagram and Tiktok make it easy for people to share snippets of an everyday life or an aspirational dream. Shoppers scroll their feeds for inspiration, education, and reviews and are influenced by people they find relatable. Authentic and raw content draws their attention and consumers want to feel that genuine connection.

Here are 4 tips to building a strong community around your brand:

Meet your audience where they are

People are constantly on their phones and checking their social media. It is important to have an online presence to reach your audience and meet them where they are. The increased online visibility of your brand makes it easier for new consumers to discover and engage your brand. But, your content cannot just have any message. Your brand’s messaging needs to be relevant and resonates with your audience that inspires them to make an action.

Actively engage with your consumers

Engage with your consumer and listen to those you are trying to reach. Building a strong community is all about building trust and value with your audience. Respond to their comments and questions. Leverage their content and share customer testimonials. Turn your loyal customers into brand ambassadors.

Find a social purpose

Brands that connect to a purpose have the ability to align to a greater cause and connection with consumers. By embodying the values, aspirations, and interests of your ideal customers, your brand's specific offering will contribute further to the definition of the customers' way of life.

Be authentic

Brands need to prioritize authentic messaging as consumers want to feel that genuine connection with the brand. Being authentic about your mission builds trust with consumers who are aligned with the same values. If you are attracting the right person with your messages, it will line up perfectly with the lifestyle that fits within your community.

As you begin to execute your 2023 strategy, use these quick insights to guide your campaigns, decisions, and growth plans.

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Brittany Miu is a freelance Social Media Manager and Content Creator who is dedicated to building your brand's presence and aligning your brand with passion and purpose.

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