about the 

PROJECT

Gadtify is a phone case and accessories brand that focuses on providing stylish, functional, and trend-driven products for tech enthusiasts. As a start-up, Gadtify was in need of a strong digital presence to reach its growing audience. However, the company lacked an established website and cohesive marketing strategy, making it difficult to connect with customers or stand out in a highly competitive market.

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To address these challenges, I led the creation of Gadtify’s website from the ground up, ensuring the brand’s identity was reflected in a clean, user-friendly interface. I developed a merchandising strategy to showcase trending products, organized navigation for easy browsing, and wrote compelling copy infused with SEO best practices to boost visibility.

Additionally, I implemented clear CTAs to streamline the customer experience and increase conversions.

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To further capture new audiences and drive traffic, I crafted a demand generation and social media strategy that boosted online engagement by 57%. Within three months of launching the site and campaigns, Gadtify saw a 122% increase in sales, establishing a stronger market presence and setting the stage for continued growth.

Enhancements:

• Developed a fully optimized website

• Curated a product selection based on trending market insights

• Created compelling copywriting infused with competitive SEO keywords

• Enhanced user experience with intuitive navigation and CTAs

• Improved visual merchandising to highlight key product features

• Implemented a cohesive social media and demand generation strategy

• Advanced SEO strategy for improved search engine visibility

• Optimized mobile experience for seamless browsing and conversions

• Increased online engagement by 57%

• Boosted sales by 122% within the first three months