Nür Aesthetics Club
Medspa
At Nür Aesthetics Club, as a Social Media Manager, I was responsible for creating and editing content, writing engaging copy, and optimizing hashtags to increase visibility. My primary goal was to support the spa’s rebranding efforts by transforming their social media feed into a more personable and authentic representation of their brand. By showcasing the spa’s unique personality and connecting with the audience, I helped achieve the spa's goal of enhancing its online presence and engagement.
Services
Content Creation
Social Media Management
Copywriting
SEO Strategy
Reporting & Analytics
about the
PROJECT
As the Social Media Manager at Nür Aesthetics Club, I was tasked with rebranding their social media feed, which previously lacked cohesion and a clear brand voice. I worked to transform the feed into a more personable and consistent reflection of the spa’s identity. By creating and editing engaging content, writing compelling copy, and strategically managing hashtags, I ensured the posts aligned with the spa’s goals. This rebranding effort helped the feed become more authentic and relatable, establishing a stronger connection with the audience and enhancing the spa’s overall online presence.
Social Media Enhancements:
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Visual Consistency: A cohesive color scheme and branded templates were introduced to create a unified, polished look across all posts.
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Engaging Content Formats: Content was diversified by incorporating videos, stories, and interactive polls, leading to increased audience engagement.
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Hashtag Strategy: A targeted mix of trending and niche-specific hashtags was implemented to expand the spa’s visibility and reach.
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User-Generated Content (UGC): Clients were encouraged to share their spa experiences, and their content was featured, fostering a sense of community and trust.
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Interactive Features: Instagram Stories’ features such as polls and questions were utilized to make the content more interactive and engaging for followers.
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Content Calendar: A structured content calendar was developed and maintained to ensure consistency and strategic alignment with the spa’s promotions.
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Call-to-Actions (CTAs): Clear CTAs were integrated into posts to drive traffic and encourage bookings or sign-ups.
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Analytics & Optimization: Social media performance analytics were regularly monitored, and strategies were adjusted based on insights to optimize engagement and reach.
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Influencer Collaborations: Collaborations with local influencers were facilitated to expand the spa’s audience and enhance brand credibility.
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